In large bowl, beat together butter and sugar with electric mixer on medium speed until light and fluffy, about 3 minutes. Add eggs, one at a time, mixing well after each addition. Add eggnog, rum (optional) and vanilla.
Combine flour, baking powder, nutmeg and salt. Add to butter mixture, beating just until combined. Chill dough 30 minutes or longer for easier handling.
Roll dough out on a lightly floured surface to 1/4-inch thickness. If dough seems sticky, use additional flour and knead into dough. Using floured cookie cutters or a round biscuit cutter, cut into desired shapes.